8 years ago, I predicted someone would offer rentals of films still in theaters

And now Hollywood is getting ready to do it. The year I picked is off by only one or two. But the rest of my prophecy didn’t turn out that well. I underestimated the pricing; they want about 120% of the ticket price instead of the modest 10% markup I was thinking of.

Then I was pretty naive about DRM. I thought streaming would make studios less keen to use it, but as Netflix has demonstrated, the content mafia pushed things so hard that Microsoft even anchors DRM right to the OS for 4K Netflix in Edge.

At least I was partially right about DRM-free older games, but gog.com had existed in 2008 already so maybe I copied the idea from there. I’d still like studios to offer DRM-free older films online.

Keep in mind this was written from a European perspective. We don’t have ad-supported streaming platforms like Hulu, we can’t subscribe to things like HBO and we don’t get the channels’ own streaming platforms like Adult Swim or IFC. But none of those existed then either. Time moves quickly, I hope my next predictions are better.

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