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Weird West

In this dusty Old West tale, people refresh themselves with bundles of Swiss alpine herbs:

Yum, herbs wrapped in cloth

And this is what that looks like in context:

Yeah, Desidério. I’d like a whiff of that sweet Swiss alpine lemon balm as well.

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The Telegraph

The Telegraph has truly and completely exited all things Europe, not just the European Union, since they can’t even remember that this is the Swiss Cross and has nothing to do with health:

Source

Thanks, Peta T., for submitting the article!

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JoyPixels’ fake hospital

It’s neat of JoyPixels to offer a reasonable collection of emoji, but they include a mislabeled Swiss embassy:

For some reason, they label this as “hospital”. Even though it has a properly formatted Swiss flag hanging off it.

Update 2022-08: I wrote them about this and never heard back, but the latest version of the emoji uses the Red Cross instead of the Swiss cross. This is only marginally better as we know the Red Cross is a protected symbol and not meant to be used like this, but hey, it’s an improvement.

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Apex Legends

This is a game where armed Swiss gold delivery specialists carry suitcases full of the stuff around a battlefield, competing to see who delivers first, or at least trying not get killed on the way:

They labeled their gold suitcases “med kits” in order to throw off potential thieves. Clever!

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The Ambulance

In this 1990s movie, this old “ambulance” is arguably one of the main characters:

Regular readers will of course notice that this isn’t an ambulance but an old Swiss parade float decked out with blinking lights. This becomes more obvious when we see it from another angle and notice that it has not one but three Swiss crosses on it:

And the word “ambulance” is clearly only slapped on there with rub-on transfer letters.

The real ambulances in the film correctly show the Rod of Asclepius in a Star of Life:

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Solar Opposites

In this show, there is a scene showing a mural depicting the history of The Wall that Yumyulack created:

In the top left corner you can see what claims to be a Swiss Army first aid kit. Unfortunately, Justin Roiland and his team didn’t do quite as good a job copying that style as when they drew the Nerds logo on the right. For reference, here’s what a real Swiss Army first aid kit used to look like:

Red Cross symbol on the left, bilingual (not English) label in the middle, Swiss Army emblem on the right. Now I fully expect to see accurate Swiss items in season 3!

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South Park

The government of South Park thought it was being very clever when it ordered Swiss Covid 19 vaccines as advertised by this “Switzerland – Covid-19 Vaccinations – Switzerland” banner:

But this is actually a terrible idea. None of the vaccines that Swiss companies announced ever materialized. And the factory that is licensed to produce Moderna vaccine in the canton of Valais is running at capacity already.

South Park should have chosen something homegrown instead.

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Enlisted

In this World War II shooter, the biggest tragedy is that the developer hasn’t enlisted any graphic designers who knew what they were doing:

See the Swiss pack in the “equipment delivery” section? Yeah. No way does this offer enough space for a caquelon.

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Avenue 5

In this rather good HBO show, there is a frustrating moment:

Herman Judd, pictured on the right, is clearly thinking, “what kind of idiot did I hire to design that Judd first aid poster?”

Instead of a first aid symbol, they just put a pictogram of a Swiss briefcase containing a telescopic alphorn on there. Useless.

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Selaco

On the one hand, we must praise the developers of this game because they got the colors of first aid boxes right (white and green). But then they confuse us, because the vending machine also has a Swiss flag button you can press:

I wonder what it dispenses when you press that. Probably a pack of ready-made Älplermagronen.